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KIA Unplugged Ground Timevillas
Client: Kia Motors, Innocean Worldwide
Site: 1, Barasan-ro, Uiwang-si, Gyeonggi-do, Republic of Korea
Completion: September, 2021
Scope of Works: Schematic Design, Design Development, Construction Manager
Categories: Interior, Media Experience, Parametric Design, Digital Fabrication

​언플러그드 그라운드 의왕 타임빌라스점은 3040 영 패밀리를 타겟으로, 몰 안에 위치해있으며, 크게 중앙홀의 파빌리온과 실내 매장으로 구분되어있다. 사이트는 대형 쇼핑몰로서 신혼부부, 가족, 커플 등 다양한 형태의 방문객들을 타겟으로 한다.
방문객들이 쉽게 접근하고 흥미를 가질 수 있도록 Moment layer를 시각화한 파빌리온을 쇼핑몰 중앙의 아트리움에 설치하여 방문객들에게 호기심을 유발하며 차량 전시와 동시에 설치미술을 보는 듯한 인상을 준다.

In line with the release of Kia's first electric vehicle, the EV6, a specialized hub dedicated solely to promoting the EV6 for approximately one year was established as a project. Named "Unplugged Ground," it opened in Timerville, Uiwang, on September 8th.
Unplugged Ground's Timerville branch targets the 30-40 age demographic, positioned within the mall and divided into the central pavilion and indoor stores. The site, as a large shopping mall, caters to various visitors including newlyweds, families, and couples.
To make it easy for visitors to access and engage with the Moment Layer concept, a pavilion visualizing the Moment Layer has been installed in the central atrium of the shopping mall. This setup aims to arouse curiosity among visitors, providing an impression akin to viewing both vehicle exhibits and installation art simultaneously.

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